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Traffic.org - SEO Checker

Overview of the SEO Check

Meta information

100%

Page quality

93%

Page structure

75%

Link structure

86%

Server

100%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.39 s

File size

29.90 kB

Words

587

Media files

Number of links

54 internal / 13 external

Task list of SEO Improvements 3 Tasks

Add a H1 heading to this page.Very important!
Use good alternative descriptions (alt attributes) for your images.Important!
Review and improve the heading structure.Tip!

Meta specifications 100% achieved

Title

(Critically important)

TRAFFIC | Trade in Wild Species

The length of the page title is perfect. (297 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

TRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.

The length of the meta description is perfect. (966 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.traffic.org/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United Kingdom of Great Britain and Northern Ireland

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1, shrink-to-fit=no
msapplication-TileColor	#da532c
msapplication-config	/ico/browserconfig.xml
theme-color	#ffffff
description	TRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.
lang	en
twitter:title	TRAFFIC \| Trade in Wild Species
twitter:image	https://www.traffic.org/site/assets/files/13256/2030-homepage-hero-hi-cm-min.-767w.jpg
twitter:description	TRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.
twitter:site	@TRAFFIC_WLTrade
twitter:domain	traffic.org - The Wildlife Trade Monitoring Network
og:title	TRAFFIC \| Trade in Wild Species
og:type	website
og:url	https://www.traffic.org/
og:image	https://www.traffic.org/site/assets/files/13256/2030-homepage-hero-hi-cm-min.-767w.jpg
og:description	TRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.
X-UA-Compatible	IE=edge
charset	utf-8

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Page quality 93% achieved

Content

(Critically important)

This page contains 587 words. That's ok.

33.9% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

13 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 21.94 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

Some tags are too long. With 95 characters this one is longer than 70 characters:
"wildlife trade is both a critical threat to biodiversity and a lifeline for millions worldwide."

Strong and Bold Tags

Image SEO

(Somewhat important)

5 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
/img/traffic-logo-light.svg	TRAFFIC Logo
/img/traffic-logo-light.svg	TRAFFIC Logo
...0-homepage-hero-hi-cm-min.1754393669.jpg	No alt attribute provided
...s/21677/state-trade.528x0.1679478802.jpg	Strategic priorities
.../species-landscapes.528x0.1679478803.jpg	Species and landscapes
...iles/21679/projects.528x0.1679478804.jpg	Thematic issues
...t_2025_41-1.-575w.575x280.1754312271.jpg	Training session at Galapagos Ecological Airport in dealing with illegal wildlife trafficking. Photo credit: ECOGAL airport
...00_campus_8.-575w.575x280.1754046699.jpg	Credit: Anna Zhang, Yale University
...over_july_2.-575w.575x280.1753923738.jpg	No alt attribute provided
...stoms-hero1.-575w.575x280.1753442306.jpg	No alt attribute provided
/img/traffic-logo-light.1631267751.svg	TRAFFIC - the wildlife trade monitoring network
...ssets/files/4509/cci-logo-horizontal.svg	No alt attribute provided
...sing-regulator-logo.140x0-is-pid1819.png	No alt attribute provided

Page structure 75% achieved

H1 heading

(Critically important)

There is no H1 heading specified.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H2	Empty heading
H2	A NATURE POSITIVE FUTURE
H2	latest news and reports on the trade in wild species
H2	Empty heading
H2	LEARNING CENTRE
H2	Empty heading
H2	TRAFFIC STORIES
H3	From frustrating failure to lasting solution
H3	Vietnam Director Selected for Prestigious Yale World Fellows Program
H3	New guide for Philippine investigators chasing the financial footprints of wildlife traffickers
H3	Training modules for Customs Officers in Madagascar to combat illegal wildlife trade
H3	Keep up with what we do
H3	General Information
H3	In case you missed it
H4	Manage Cookies
H5	Strategic priorities
H5	Species and landscapes
H5	Thematic issues

Link structure 86% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

1 links don't have an anchor text.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 13 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.traffic.org/vn/		Tiếng Việt
https://www.traffic.org/cn/		Chinese
https://www.facebook.com/traff...	New window External Subdomain	A-TITLE Visit our Facebook Page
https://uk.linkedin.com/compan...	New window External Subdomain	A-TITLE Contact us at LinkedIn
https://bsky.app/profile/traff...	New window External	A-TITLE Follow us on Bluesky
https://www.instagram.com/traf...	External Subdomain	A-TITLE Follow us on Instagram
https://www.youtube.com/user/t...	External Subdomain	A-TITLE Visit our YouTube Channel
https://x.com/TRAFFIC_WLTrade	External	A-TITLE Follow us on X
https://www.traffic.org/		IMG-ALT TRAFFIC Logo A-TITLE Link to TRAFFIC.org home page
https://www.traffic.org/	Text duplicate	IMG-ALT TRAFFIC Logo A-TITLE Link to TRAFFIC.org home page
https://www.traffic.org/		Home
/about-us/mission/		Mission
/about-us/our-strategy/		Strategy
/about-us/achievements-and-imp...		Achievements and Impacts
/about-us/our-organisation/		Organisation
/about-us/partnerships/		Partnerships
/what-we-do/the-trade-in-wild-...		The Trade in Wild Species
/what-we-do/strategic-priorities/		Strategic Priorities
/what-we-do/projects-and-appro...		Key Projects
/what-we-do/species-and-landsc...		Species and Landscapes
/what-we-do/thematic-issues/		Thematic Issues
https://www.traffic.org/news/		News
https://www.traffic.org/views/		Views
/learning-centre/		Learning
/publications/		Publications
https://www.traffic.org/donate/		Donate
/about-us/mission/		OUR MISSION
/about-us/our-strategy/		Our Strategy
/what-we-do/the-trade-in-wild-...	Text duplicate	The Trade in Wild Species
/what-we-do/strategic-priorities/		Strategic priorities
/what-we-do/species-and-landsc...		Species and landscapes
/what-we-do/thematic-issues/		Thematic issues
/news/from-frustrating-failure...		From frustrating failure to lasting solution “The only real mistake is the one from which we learn nothing” – Henry Ford ... A missed opportunity to gather e... IMG-ALT Training session at Galapagos Ecological Airport in dealing with illegal wildlife trafficking. Photo credit: ECOGAL airport
/news/vietnam-director-selecte...		Vietnam Director Selected for Prestigious Yale World Fellows Program TRAFFIC is proud to share news that Viet Nam Director Trinh Nguyen has been selected as ... IMG-ALT Credit: Anna Zhang, Yale University
/publications/reports/new-guid...		New guide for Philippine investigators chasing the financial footprints of wildlife traffickers Investigating and convicting hardened wildlife criminals has ...
/publications/reports/training...		Training modules for Customs Officers in Madagascar to combat illegal wildlife trade In 2023, Madagascar’s Directorate General of Customs requested TRAFFIC t...
https://www.traffic.org/news/		All News
/learning-centre/		Learning Centre
/traffic-stories/		Sign up
/traffic-stories/		Sign up to inspiring stories and updates >
https://www.facebook.com/traff...	New window External Subdomain Text duplicate	A-TITLE Visit our Facebook Page
https://uk.linkedin.com/compan...	New window External Subdomain Text duplicate	A-TITLE Contact us at LinkedIn
https://bsky.app/profile/traff...	New window External Text duplicate	A-TITLE Follow us on Bluesky
https://www.instagram.com/traf...	External Subdomain Text duplicate	A-TITLE Follow us on Instagram
https://www.youtube.com/user/t...	External Subdomain Text duplicate	A-TITLE Visit our YouTube Channel
https://x.com/TRAFFIC_WLTrade	External Text duplicate	A-TITLE Follow us on X
/about-us/contact/		Contact
/about-us/careers/		Careers
https://www.traffic.org/donate/	Text duplicate	Donate
/about-us/partnerships/	Text duplicate	Partnerships
/about-us/our-organisation/pri...		Privacy Statement
/about-us/our-organisation/coo...		Cookie Statement
/about-us/our-organisation/our...		Charity Accounts A-TITLE Charity accounts
/about-us/our-organisation/don...		Donors
/publications/	Text duplicate	Publications
https://www.traffic.org/news/		Latest News
/our-policies/		Our policies
/about-us/achievements-and-imp...		Our achievements
https://www.traffic.org/bulletin/		TRAFFIC Bulletin
/about-us/our-strategy/	Text duplicate	Our Strategy
/publications/video-archive/		Video Library A-TITLE Video library
https://www.traffic.org/search/		Site Search
/reporting-illegal-wildlife-tr...		Report illegal trade
/about-us/partnerships/cambrid...		No Text
https://www.lakesideweb.co.uk/	New window External Subdomain	Lakeside Web Services
https://www.traffic.org/	Anchor	back to top A-TITLE back to top
/about-us/our-organisation/coo...	Text duplicate	Cookie Statement

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.traffic.org/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.39 seconds.

The file size of the HTML document is fine (30 kB).

Page Speed

HTTP Response Header

Name	Value
date	Wed, 06 Aug 2025 20:35:42 GMT
content-type	text/html; charset=UTF-8
vary	Accept-Encoding
server	Apache
x-frame-options	SAMEORIGIN
x-provided-by	StackCDN
last-modified	Wed, 06 Aug 2025 10:33:37 GMT
cache-control	max-age=3600
expires	Wed, 06 Aug 2025 21:35:42 GMT
x-xss-protection	1; mode=block
x-origin-cache-status	EXPIRED
content-encoding	gzip
x-cdn-cache-status	EXPIRED
x-via	FRA1
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 999 referring domains.

This page has 9,796 backlinks.

This page has backlinks from 572 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

The requested file robots.txt was not found.

Similar sites

Search preview

www.traffic.org

TRAFFIC | Trade in Wild Species

TRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
TRAFFIC	86%	Check
Trade	74%	Check
Wild	72%	Check
Wild Species	65%	Check
Wildlife trade	61%	Check
Species	58%	Check
Species Landscapes	52%	Check
biodiversity	51%	Check
Wildlife	49%	Check
work	48%	Check
sustainable	46%	Check
Working	46%	Check
global	46%	Check
leading	46%	Check
World	43%	Check
Wild Animals	43%	Check
Landscapes	42%	Check
Training	42%	Check
Yale World	41%	Check
legal	40%	Check
Issues	40%	Check
illegal	40%	Check
Customs	40%	Check
Strategic	40%	Check
Priorities	40%	Check

Show more keywords and terms

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Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

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Traffic.org - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check traffic.org including all subpages at once!

Page quality 93% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 75% achieved

(Critically important)

(Important)

Heading structure

Link structure 86% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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