Nwt.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
94% 
Page structure
45% 
Link structure
66% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
194.10 kB
Words
685
Media files
16
Number of links
160 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Northumberland Wildlife Trust
The length of the page title is perfect. (378 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Help protect the wildlife in Newcastle, North Tyneside and Northumberland. Become a member of Northumberland Wildlife Trust today!
The length of the meta description is perfect. (828 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nwt.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionHelp protect the wildlife in Newcastle, North Tyneside and Northumberland. Become a member of Northumberland Wildlife Trust today!
msapplication-TileColor#da532c
theme-color#ffffff
favicon-generatorDrupal responsive_favicons + realfavicongenerator.net
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:descriptionHelp protect the wildlife in Newcastle, North Tyneside and Northumberland. Become a member of Northumberland Wildlife Trust today!
twitter:site@wildlifetrusts
twitter:titleHomepage | Northumberland Wildlife Trust
twitter:imagehttps://www.nwt.org.uk/sites/default/files/styles/large/public/2022-01/NORTHUMBERLAND_LOGO_PRIMARY_COLOUR-01.jpg?itok=ln-5Trlg
og:descriptionHelp protect the wildlife in Newcastle, North Tyneside and Northumberland. Become a member of Northumberland Wildlife Trust today!
og:image:urlhttps://www.nwt.org.uk/sites/default/files/styles/large/public/2022-01/NORTHUMBERLAND_LOGO_PRIMARY_COLOUR-01.jpg?itok=ln-5Trlg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 685 words. That's ok.
22.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 121 characters this one is longer than 70 characters:
"right now, we are losing wildlife and wild places at an alarming rate and we need to protect them for ..."
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...efault/files/NWT logo 2022 web small.pngHome
...About Nothing banner 2.jpg?itok=80ebOF9jA stylized illustration of a couple riding a tandem bicycle. The title "Much Ado About Nothing" is prominently displayed. Includes text along the bottom including, "Wednesday 20 August", "Northumberlandia" and in a black button "Find out more".
...hn Faulkner.JPG?h=bbd0272d&itok=tijoAXuqHauxley WDC - John Faulkner
...s2020VISION.jpg?h=ca765891&itok=87l4t8scYoung volunteers - Paul Harris/2020VISION
...l2020VISION.jpg?h=33d48fdd&itok=faSlVly7Hare - Richard Steel/2020VISION
..._132712 (1).jpg?h=ab359401&itok=o9hz-bKzUpland area of Rothbury with rocks and plants in foreground and horizon in the distance, with text that reads "Rothbury for Nature and the Nation".
...dt Fischer..jpg?h=3d1472d2&itok=3mWc1rgtLynx standing in the snow in front of a tree. Image by Berndt Fischer.
...ncan Hutt_0.JPG?h=c274347c&itok=ffO3hcMGDrill Head sculpture at the top of the hill at Weetslade. Image by Duncan Hutt.
...Photography.jpg?h=3d43c187&itok=Up4uIBa1Young male roe deer standing in a field. Image by Jon Hawkins.
...ault/files/silhouettes/Facebook icon.svgNo alt attribute provided
...tes/default/files/silhouettes/X icon.svgNo alt attribute provided
...ult/files/silhouettes/Instagram icon.svgNo alt attribute provided
...fault/files/silhouettes/Likedin icon.svgNo alt attribute provided
...e_trust/images/footer-chalk_downland.svgFooter decal
...fault/files/NWT logo 2022 web footer.pngHome
...fault/files/NWT logo 2022 web footer.pngHome

Page structure

H1 heading
(Critically important)
Homepage
The H1 heading contains the words Homepage! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Homepage
H2 Auxiliary menu
H2 Follow us
H2 Main navigation
H2 Share
H2 We all need nature
H2 Nearby reserves and events
H2 Volunteer
H2 Leave a legacy
H2 Rothbury for Nature and the Nation
H2 Latest news
H2 Keep in touch
H2 What we do
H2 Get involved
H2 Support us
H2 Footer
H3 New research shows Northerners and people of Scottish borders support reintroducing lynx to the region
H3 Enjoy a free art trail at urban site this summer
H3 Savage dog attack at Northumberland beauty spot
Anchor text is an URL
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nwt.org.uk/Anchor Skip to main content
https://www.nwt.org.uk/newsNews
https://www.nwt.org.uk/eventsEvents
https://www.nwt.org.uk/jobsJobs
https://www.nwt.org.uk/shopShop
https://record.nwt.org.uk/New window External Subdomain Nature Counts
/what-we-do/professional-servi...BNG
https://www.nwt.org.uk/hainingThe Haining - Holiday Cottage
https://www.nwt.org.uk/contact-usContact us
https://www.facebook.com/north...New window External Subdomain Facebook
https://x.com/northwildlifeNew window External X
https://www.instagram.com/nort...New window External Subdomain Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.youtube.com/user/n...New window External Subdomain Youtube
https://www.nwt.org.uk/IMG-ALT Home
A-TITLE Home
https://www.nwt.org.uk/Text duplicate A-TITLE Home
https://www.nwt.org.uk/what-we-doWhat we do
/what-we-do/aboutAbout
/what-we-do/about/our-missionOur Mission
/what-we-do/about/historyHistory
/what-we-do/about/staff-and-tr...Staff and Trustees
/what-we-do/about/fundingFunding
/what-we-do/about/funding/peop...People's Postcode Lottery
/what-we-do/about/funding/nati...The National Lottery Heritage Fund
/what-we-do/about/funding/fund...Fundraising promise
/what-we-do/about/our-commitme...Our commitment to Equality, Diversity and Inclusion (EDI)
/what-we-do/news-and-publicationsNews and publications
https://www.nwt.org.uk/newsText duplicate News
https://www.nwt.org.uk/blogBlogs
/what-we-do/news-and-publicati...Publications
/what-we-do/news-and-publicati...E-newsletter
/what-we-do/projectsProjects
/what-we-do/projects/biodivers...Biodiversity Boost
/what-we-do/projects/catch-my-...Catch My Drift
/what-we-do/projects/championi...Championing Nature
/what-we-do/projects/flexigrazeFlexigraze
https://www.nwt.org.uk/YouthWorkYouth Work
/what-we-do/projects/kielder-o...Kielder Ospreys
/what-we-do/projects/living-la...Living Landscapes
/what-we-do/projects/living-la...Kielder Living Landscape
/what-we-do/projects/living-la...Druridge Bay Living Landscape
/what-we-do/projects/living-la...City to Coast Living Landscape
/what-we-do/projects/living-seasLiving Seas
/what-we-do/projects/local-nat...Local Nature Partnerships
/what-we-do/projects/local-sitesLocal Sites
/what-we-do/projects/naturally...Naturally Native
/what-we-do/projects/nature-an...Nature and wellbeing
/what-we-do/projects/newcastle...Newcastle’s Nature Networks
/what-we-do/projects/nextdoor-...Nextdoor Nature
/what-we-do/projects/nextdoor-...Nextdoor Nature Northumberland
/what-we-do/projects/north-eas...North East Community Forest Partnership
/what-we-do/projects/northumbe...Northumberland Peat Partnership
/what-we-do/projects/northumbr...Northumbrian Water Environmental Partnership
/what-we-do/projects/rsneRed Squirrels Northern England (RSNE)
/what-we-do/projects/rsrnRed Squirrel Recovery Network (RSRN)
/what-we-do/projects/restoring...Restoring Ratty
/what-we-do/projects/saving-ro...Rothbury for Nature and the Nation
/what-we-do/projects/stronger-...Stronger Shores
/what-we-do/projects/missing-l...The Missing Lynx Project
/what-we-do/projects/wilder-no...Wilder Northumberland Network
/what-we-do/projects/wilding-w...Wilding West Chevington
/what-we-do/professional-servicesProfessional Services
/what-we-do/professional-servi...Biodiversity Net Gain
/what-we-do/professional-servi...EcoNorth
/get-involvedGet involved
/nature-reservesNature reserves
/get-involved/visitor-centresVisitor centres
/get-involved/visitor-centres/...Hauxley Wildlife Discovery Centre
/get-involved/visitor-centres/...Northumberlandia
/get-involved/volunteerVolunteer
/get-involved/volunteer/wildli...Wildlife work days
/get-involved/volunteer/work-e...Work experience and student placements
/get-involved/volunteer/young-...Young People's Forum
/get-involved/events-and-activ...Events and activities
https://www.nwt.org.uk/eventsText duplicate Events
https://www.nwt.org.uk/30dayswild30 Days Wild
/get-involved/events-and-activ...Big Wild Walk
/rockandfossilCounty rock and fossil for Northumberland
/get-involved/educationEducation
/get-involved/your-communityYour community
/get-involved/your-community/l...Local groups
/get-involved/your-community/t...#TeamWilder map
/get-involved/your-community/c...Communities Team
/Jean-CartmanJean Cartman Wilder Communities Award 2024/25
/get-involved/volunteer/young-...Text duplicate Young People's Forum
/what-we-do/projects/nature-an...Text duplicate Nature and wellbeing
/get-involved/campaignsCampaigns
/get-involved/campaigns/30-day...Text duplicate 30 Days Wild
/get-involved/campaigns/defend...Defend Nature
/get-involved/campaigns/genera...General Election 2024
/get-involved/campaigns/give-o...Give our seas better protection - HPMAs
/get-involvedcampaigns/action-...Action for Insects
/get-involvedcampaigns/wilder-...Wilder Future
/get-involved/campaigns/my-wil...My Wild Life
/get-involved/campaigns/marine...Marine Conservation Zones
https://www.nwt.org.uk/hainingText duplicate The Haining - Holiday Cottage
https://www.nwt.org.uk/support-usSupport us
/support-us/membershipMembership
/support-us/donateDonate
/support-us/donate/appealsAppeals
https://www.nwt.org.uk/30by3030 by 30
/what-we-do/projects/saving-ro...Text duplicate Rothbury for Nature and the Nation
/support-us/donate/giving-treeGiving tree
/support-us/adopt-animalAdopt an animal
/support-us/adopt-animal/adopt...Adopt a hedgehog
/support-us/adopt-animal/adopt...Adopt an owl
/support-us/adopt-animal/adopt...Adopt a red squirrel
/support-us/leave-gift-your-willLeave a legacy
/support-us/corporate-supportCorporate support
/support-us/fundraise-usFundraise for us
/support-us/fundraise-us/great...Great North Run
/support-us/fundraise-us/hedge...Hedgehog Walk
/support-us/other-ways-helpOther ways to help
/support-us/other-ways-help/gi...Give as you Live
https://www.nwt.org.uk/shopText duplicate Shop
https://membership.wildlifetru...External Subdomain Gift membership
https://www.nwt.org.uk/wildlifeWildlife
/wildlife-explorerWildlife A-Z
https://www.nwt.org.uk/habitatsHabitats A-Z
https://www.nwt.org.uk/actionsActions for wildlife
/wildlife/wildlife-adviceWildlife advice
/wildlife/wildlife-advice/plan...Planning
/wildlife/wildlife-advice/wild...Wildlife and the law
/wildlife/wildlife-advice/freq...Frequently asked questions
/wildlife/wildlife-advice/freq...Questions about wildlife
/wildlife/wildlife-advice/freq...Questions about the Trust
/wildlife/wildlife-advice/freq...Questions about Trust reserves
/wildlife/how-identifyHow to identify
/wildlife/how-identify/how-ide...How to identify owls
/wildlife/how-identify/identif...Identify birds of prey
/wildlife/how-identify/how-ide...How to identify swifts, swallows, sand martins and house martins
/wildlife/how-identify/identif...Identify garden birds
/wildlife/how-identify/identif...Identify UK woodpeckers
/wildlife/how-identify/how-ide...How to identify bumblebees
/wildlife/how-identify/identif...Identify British butterflies
/wildlife/how-identify/identif...Identify moths
/wildlife/how-identify/identif...Identify caterpillars
/wildlife/how-identify/identif...Identify UK snakes
/wildlife/record-sightingRecord a sighting
/support-us/membershipJoin us
/support-us/donateText duplicate Donate
https://www.facebook.com/share...External Subdomain facebook
https://twitter.com/intent/twe...External twitter
https://wa.me/?text=Homepage h...External whatsapp
/events/2025-08-20-handlebards...IMG-ALT A stylized illustration of a couple riding a tandem bicycle. The title "Much Ado About Nothing" is prominently displayed. Includes text along the bottom incl...
https://www.nwt.org.uk/what-we-doTrivial anchor text
Read more
https://www.nwt.org.uk/membershipBecome a member
https://www.nwt.org.uk/volunteerImage by: Paul Harris/2020VISION. GET INVOLVED Volunteer
IMG-ALT Young volunteers - Paul Harris/2020VISION
/support-us/leave-gift-your-willHare. Image by: Richard Steel/2020VISION. SUPPORT US Leave a legacy
IMG-ALT Hare - Richard Steel/2020VISION
https://www.wildlifetrusts.org...New window External Subdomain Rothbury estate © Duncan Hutt APPEAL Rothbury for Nature and the Nation
IMG-ALT Upland area of Rothbury with rocks and plants in foreground and horizon in the distance, with text that reads "Rothbury for Nature and the Nation".
/news/new-research-shows-north...News New research shows Northerners and people of Scottish borders support reintroducing lynx to the region Evidence shows that lynx released in Northumberla...
IMG-ALT Lynx standing in the snow in front of a tree. Image by Berndt Fischer.
/news/enjoy-free-art-trail-urb...News Enjoy a free art trail at urban site this summer Following the success of the art trail at the Weetslade Country Park in April, it’s back for the summer...
IMG-ALT Drill Head sculpture at the top of the hill at Weetslade. Image by Duncan Hutt.
/news/savage-dog-attack-northu...News Savage dog attack at Northumberland beauty spot Staff at Northumberland Wildlife Trust’s Hauxley reserve have been left traumatised following a barbaric...
IMG-ALT Young male roe deer standing in a field. Image by Jon Hawkins.
https://www.nwt.org.uk/newsRead more news
https://www.facebook.com/north...External Subdomain No Text
https://www.twitter.com/northw...External Subdomain No Text
https://www.instagram.com/nort...External Subdomain No Text
https://uk.linkedin.com/compan...External Subdomain No Text
https://confirmsubscription.co...New window External Sign up to our e-newsletter
/what-we-do/aboutURL anchor text
About (https://www.nwt.org.uk/what-we-do/about)
/what-we-do/news-and-publicationsURL anchor text
News and publications (https://www.nwt.org.uk/what-we-do/news-and-publications)
/what-we-do/projectsURL anchor text
Projects (https://www.nwt.org.uk/what-we-do/projects)
/nature-reservesURL anchor text
Nature reserves (https://www.nwt.org.uk/nature-reserves)
/get-involved/volunteerURL anchor text
Volunteer (https://www.nwt.org.uk/get-involved/volunteer)
https://www.nwt.org.uk/eventsURL anchor text
Events (https://www.nwt.org.uk/events)
/support-us/membershipURL anchor text
Membership (https://www.nwt.org.uk/support-us/membership)
/support-us/donateURL anchor text
Donate (https://www.nwt.org.uk/support-us/donate)
/support-us/leave-gift-your-willURL anchor text
Leave a legacy (https://www.nwt.org.uk/support-us/leave-gift-your-will)
https://www.nwt.org.uk/Text duplicate A-TITLE Home
https://www.nwt.org.uk/Text duplicate IMG-ALT Home
A-TITLE Home
https://www.nwt.org.uk/policiesPolicies
/what-we-do/about/funding/fund...Text duplicate Fundraising promise
/accessibilityAccessibility
https://www.nwt.org.uk/contact-usText duplicate Contact us
https://www.nwt.org.uk/Text duplicate A-TITLE Home
https://www.nwt.org.uk/Text duplicate IMG-ALT Home
A-TITLE Home

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nwt.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (194 kB).

HTTP Response Header

NameValue
cache-controlmax-age=3600, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1754913489"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 11 Aug 2025 11:58:09 GMT
servernginx
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe2-a-c4dc75986-khnpn
x-styx-req-id732b7c1f-76aa-11f0-b2dd-d6bb36cd641e
dateMon, 11 Aug 2025 13:25:26 GMT
x-served-bycache-chi-kigq8000086-CHI, cache-fra-eddf8230156-FRA
x-cacheHIT, HIT
x-cache-hits11, 0
x-timerS1754918726.011602,VS0,VE114
varyAccept-Encoding, Cookie, Cookie, Cookie
age1550
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length63078
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 108 referring domains.
This page has 819 backlinks.
This page has backlinks from 97 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout

Sitemap: https://www.nwt.org.uk/sitemap.xml

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Search preview

www.nwt.org.uk
Homepage | Northumberland Wildlife Trust
Help protect the wildlife in Newcastle, North Tyneside and Northumberland. Become a member of Northumberland Wildlife Trust today!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
North72%Check
Wildlife and Wild69%Check
Northumberland68%Check
Northumberland Wildlife66%Check
North Tyneside Northumberland65%Check
Wildlife64%Check
Northumberland Wildlife Trust64%Check
Wild Life64%Check
North Tyneside63%Check
Wildlife Trust62%Check
Show more keywords and terms

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