Kevinmurphy.com.au - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
68% 
Page structure
62% 
Link structure
25% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
349.20 kB
Words
574
Media files
15
Number of links
166 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
KEVIN MURPHY | SKIN CARE FOR YOUR HAIR
The length of the page title is perfect. (443 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
KEVIN.MURPHY
The meta description is too short. (106 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://stg.kevinmurphy.com.au/us/en/km/products-/by-benefit-/blonde-/
The canonical link points to a different domain.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionKEVIN.MURPHY
keywordsKEVIN.MURPHY
msapplication-TileColor#f9423a
theme-color#ffffff
langen
og:titleKEVIN MURPHY | SKIN CARE FOR YOUR HAIR
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 4 text duplicates on this page:
  • Duplicate 1: We acknowledge all Traditional Custodians of the lands, seas & waterwa...
  • Duplicate 2: We acknowledge the stories, traditions, and living cultures of Aborigi...
This page contains 574 words. That's ok.
17.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...efault/dw56f60253/images/KM DTC Logo.svgKEVIN.MURPHYKEVIN.MURPHY
...efault/dwfe78ec78/images/KM PRO Logo.svgKEVIN.MURPHY + COLOR.MEKEVIN.MURPHY + COLOR.ME
...0f9/12.2024/1200.1000 PLUMPING.RINSE.jpgNo alt attribute provided
...wdaa89f3b/12.2024/1200.1000 RE.STORE.jpgNo alt attribute provided
...edce/12.2024/1200.1000 MOTION.LOTION.jpgNo alt attribute provided
...27/12.2024/1000.1200 HYDRATE-ME.WASH.jpgNo alt attribute provided
...0f9/12.2024/1200.1000 PLUMPING.RINSE.jpgNo alt attribute provided
...wdaa89f3b/12.2024/1200.1000 RE.STORE.jpgNo alt attribute provided
...edce/12.2024/1200.1000 MOTION.LOTION.jpgNo alt attribute provided
...ault/dw72f8c938/images/Australia Map.pngNo alt attribute provided
...ault/dw72f8c938/images/Australia Map.pngNo alt attribute provided
...ntry-selector/CountryselectorUpdated.jpgNo alt attribute provided
Video URLWidthHeight
...6b/mp4/FY25_BODY-MASS_CGI_15sec_16x9.mp4
...d8e77430b68/mp4/BODY-MASS-15-SEC-1-1.mp4
...d8e77430b68/mp4/BODY-MASS-15-SEC-1-1.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 EXPLORE OUR FAVOURITES
H2 EXPLORE OUR FAVOURITES Duplicate text
H2 EXPLORE OUR FAVOURITES Duplicate text
H2 EXPLORE OUR FAVOURITES Duplicate text
H2 Remove Product?
H2 Choose your location
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 africa
H3 asia
H3 europe
H3 middle east
H3 north america
H3 oceania
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
16 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/us/en/km/Anchor Skip to main content
/us/en/km/Anchor Skip to footer content
/us/en/km/IMG-ALT KEVIN.MURPHY
/us/en/pro/IMG-ALT KEVIN.MURPHY + COLOR.ME
/us/en/km/products-/by-benefit...Buy BODY.MASS, get 2 free minis
/us/en/locator/?showMap=true&h...No Text
/us/en/km/Text duplicate A-TITLE KEVIN.MURPHY
/us/en/plp-dtc.htmlPRODUCTS
/us/en/km/products-/by-benefit-/BY BENEFIT
/us/en/km/products-/by-benefit...BLONDE
/us/en/km/products-/by-benefit...BLOW.DRY
/us/en/km/products-/by-benefit...CURL
/us/en/km/products-/by-benefit...DETOX
/us/en/km/products-/by-benefit...EVERLASTING.COLOUR
/us/en/km/products-/by-benefit...HYDRATE
/us/en/km/products-/by-benefit...PROTECT
/us/en/km/products-/by-benefit...REJUVENATE
/us/en/km/products-/by-benefit...REPAIR
/us/en/km/products-/by-benefit...SCALP
/us/en/km/products-/by-benefit...SMOOTH
/us/en/km/products-/by-benefit...STYLE/CONTROL
/us/en/km/products-/by-benefit...TEXTURE
/us/en/km/products-/by-benefit...THICKENING
/us/en/km/products-/by-benefit...VOLUME
/us/en/km/products-/featured-/FEATURED
/us/en/best-sellers.htmlBEST SELLERS
/us/en/km/products-/featured-/...KEVIN'S FAVOURITES
/us/en/special-offers.htmlSPECIAL OFFERS
/us/en/productmatchmaker.htmlPRODUCT MATCHMAKER
/us/en/km/products-/featured-/...KEVIN.MURPHY EXCLUSIVES
/us/en/km/products-/featured-/...TRAVEL SIZES
/us/en/km/products-/featured-/...JUMBO SIZES
/us/en/km/products-/featured-/...LIMITED EDITION
/us/en/last-chance-24.htmlLAST CHANCE
/us/en/km/products-/care-and-t...CARE & TREATMENTS
/us/en/km/products-/care-and-t...SHAMPOO & CONDITIONER
/us/en/km/products-/care-and-t...DRY SHAMPOO & CONDITIONER
/us/en/km/products-/care-and-t...DETOX SHAMPOO
/us/en/km/products-/care-and-t...HAIR TREATMENT
/us/en/km/products-/care-and-t...COLOUR PROTECTION
/us/en/km/products-/care-and-t...MASQUES
/us/en/km/products-/care-and-t...LEAVE-IN HAIR OIL
/us/en/km/products-/styling-/STYLING
/us/en/km/products-/styling-/p...POMADES
/us/en/km/products-/styling-/s...STYLING LOTIONS
/us/en/km/products-/styling-/h...HAIR SPRAYS
/us/en/km/products-/styling-/s...STYLING MISTS & SPRAYS
/us/en/km/products-/styling-/s...STYLING POWDER
/us/en/km/products-/styling-/m...MOUSSES
/us/en/km/products-/styling-/h...HAIR BRUSHES & COMBS
/us/en/locator/?showMap=true&h...OUR SALONS
/us/en/cm-A-World-of-Colour.htmlCOLOUR
/us/en/About-AboutKM.htmlABOUT
/us/en/About-AboutKM.htmlText duplicate ABOUT
/us/en/About-AboutKM.htmlABOUT KEVIN.MURPHY
/us/en/About-KevinTheSessionSt...KEVIN THE SESSION STYLIST
/us/en/campaigns.htmlKEVIN.MURPHY CAMPAIGN
/us/en/our-philosophy.htmlOUR PHILOSOPHY
https://kevinmurphy.zendesk.co...External Subdomain CONTACT US
/us/en/choiceswemake.htmlCHOICES WE MAKE
/us/en/CWM-THE-ENVIRONMENT.htmlTHE ENVIRONMENT
/us/en/CWM-Philanthropy-and-th...PHILANTHROPY AND THE HEART OF KM
/us/en/CWM-KM-APPROVED-ORGANIS...KM APPROVED ORGANISATIONS
/us/en/CWM-The-Choices-You-Mak...THE CHOICES YOU MAKE
/us/en/dei-statement.htmlDIVERSITY, EQUITY, AND INCLUSION
/us/en/terms-and-privacy.htmlTERMS & PRIVACY
/us/en/About-TermsAndCondition...TERMS & CONDITIONS
/us/en/privacypolicy.htmlPRIVACY POLICY
/us/en/marketing-consent.htmlMARKETING CONSENT
/us/en/returns-and-satisfactio...RETURNS & SATISFACTION GUARANTEE
/us/en/productmatchmaker.htmlQUIZ
/us/en/locator/?showMap=true&h...No Text
/us/en/login/Sign In
/us/en/wishlist/Wishlist
/fr/fr/km/France
/de/de/km/Germany
/us/en/login/Text duplicate Sign In
/us/en/login/Text duplicate Sign In
/us/en/login/?action=registerCreate Account
/us/en/wishlist/Text duplicate Wishlist
/us/en/cart/A-TITLE Cart 0 Items, View Cart
/us/en/km/products-/by-benefit...SHOP NOW
/us/en/km/products-/by-benefit...Text duplicate SHOP NOW
/us/en/km/products-/by-benefit...Text duplicate SHOP NOW
/us/en/km/products-/hair-care-...SHAMPOO
/us/en/km/products-/hair-care-...CONDITIONER
/us/en/km/products-/care-and-t...TREATMENT
/us/en/km/products-/styling-/Text duplicate STYLING
/us/en/km/products-/hair-care-...Text duplicate SHAMPOO
/us/en/km/products-/hair-care-...Text duplicate CONDITIONER
A-TITLE Link to CONDITIONER page
/us/en/search/?cgid=TREATMENTS-Text duplicate TREATMENT
A-TITLE Link to TREATMENT page
/us/en/km/products-/styling-/Text duplicate STYLING
A-TITLE Link to STYLING page
/us/en/km/products-/hair-care-...Text duplicate SHAMPOO
A-TITLE Link to SHAMPOO page
/us/en/km/products-/hair-care-...Text duplicate CONDITIONER
A-TITLE Link to CONDITIONER page
/us/en/search/?cgid=TREATMENTS-Text duplicate TREATMENT
A-TITLE Link to TREATMENT page
/us/en/km/products-/styling-/Text duplicate STYLING
A-TITLE Link to STYLING page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate BLONDE
A-TITLE Link to BLONDE page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate BLOW.DRY
A-TITLE Link to BLOW.DRY page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate CURL
A-TITLE Link to CURL page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate DETOX
A-TITLE Link to DETOX page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate EVERLASTING.COLOUR
A-TITLE Link to EVERLASTING.COLOUR page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate HYDRATE
A-TITLE Link to HYDRATE page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate PROTECT
A-TITLE Link to PROTECT page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate REJUVENATE
A-TITLE Link to REJUVENATE page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate REPAIR
A-TITLE Link to REPAIR page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate SMOOTH
A-TITLE Link to SMOOTH page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate STYLE/CONTROL
A-TITLE Link to STYLE/CONTROL page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate TEXTURE
A-TITLE Link to TEXTURE page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate THICKENING
A-TITLE Link to THICKENING page
/us/en/km/products-/by-benefit...No Text
/us/en/km/products-/by-benefit...Text duplicate VOLUME
A-TITLE Link to VOLUME page
/us/en/km/Anchor BY PRODUCT TYPE
/us/en/km/Anchor Text duplicate BY BENEFIT
/us/en/km/products-/hair-care-...○ SHAMPOO
/us/en/km/products-/hair-care-...○ CONDITIONER
/us/en/pro/kevin-murphy/by-typ...○ TREATMENT
/us/en/km/products-/styling-/○ STYLING
/us/en/km/products-/by-benefit...○ HYDRATE
/us/en/km/products-/by-benefit...○ Detox
/us/en/km/products-/by-benefit...○ Volume
/us/en/km/products-/by-benefit...○ Scalp
/us/en/km/products-/by-benefit...○ Thickening
/us/en/km/products-/by-benefit...○ REPAIR
/us/en/km/products-/by-benefit...○ Blonde
/us/en/km/products-/by-benefit...○ Everlasting
/us/en/km/products-/by-benefit...○ Smooth
/us/en/km/products-/by-benefit...○ Blow.Dry
/us/en/km/products-/by-benefit...○ Rejuvenate
/us/en/km/products-/by-benefit...○ Style & Control
/us/en/km/products-/by-benefit...○ Curl
/us/en/km/products-/by-benefit...○ Protect
/us/en/km/products-/by-benefit...○ texture
/us/en/blog/Blog
A-TITLE Blog
/us/en/productmatchmaker.htmlProduct Matchmaker
A-TITLE Product Matchmaker
/us/en/locator/?showMap=true&h...Salon Locator
A-TITLE Salon Locator
/us/en/rewards.htmlKEVIN.MURPHY REWARDS
A-TITLE KEVIN.MURPHY REWARDS
/us/en/collaborations.htmlCollaborations
A-TITLE Collaborations
/us/en/exclusive-discounts.htmlExclusive Rewards
A-TITLE Exclusive Rewards
https://magazines.kevinmurphy....New window External Subdomain LOOK.BOOK
A-TITLE LOOK.BOOK
/us/en/About-KevinTheSessionSt...Kevin The SESSION STYLIST
A-TITLE Kevin The SESSION STYLIST
/us/en/About-Performance.htmlOur Philosophy
A-TITLE Our Philosophy
/us/en/campaigns.htmlCampaigns
A-TITLE Campaigns
/us/en/professionalnewsletter....Professional Newsletter
A-TITLE Professional Newsletter
/us/en/carrykevinmurphy.htmlCarry KEVIN.MURPHY
A-TITLE Carry KEVIN.MURPHY
/us/en/education-MAIN.htmlEducation
A-TITLE Education
https://secure.kevinmurphy.com...New window External Subdomain Distributor Login
A-TITLE Distributor Login
https://kevinmurphyus.zendesk....New window External Subdomain HELP CENTER
https://kevinmurphyus.zendesk....New window External Subdomain Contact Us
/us/en/Careers.htmlCareers
A-TITLE Careers
/us/en/locator/?showMap=true&h...Find a Salon
https://www.tiktok.com/@kevin....New window External Subdomain No Text
https://www.facebook.com/pages...New window External Subdomain No Text
https://twitter.com/KevinMurph...New window External No Text
https://www.pinterest.com/love...New window External Subdomain No Text
https://www.instagram.com/kevi...New window External Subdomain No Text
https://www.youtube.com/user/L...New window External Subdomain No Text
/us/en/About-TermsAndCondition...Terms & Conditions
A-TITLE Terms & Conditions
/us/en/privacypolicy.htmlPrivacy Policy
A-TITLE Privacy Policy
/us/en/accessibility-statement...Accessibility Statement
A-TITLE Accessibility Statement
/us/en/sds.htmlCalifornia Safety Data Sheets
A-TITLE privacypolicy
/fr/fr/km/Text duplicate France
/de/de/km/Text duplicate Germany
/us/en/search/?cgid=KMGo to DE
/us/en/wishlist/Manage Wishlist

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://kevinmurphy.com.au/us/en/km/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (349 kB).

HTTP Response Header

NameValue
dateThu, 19 Jun 2025 00:54:57 GMT
content-typetext/html;charset=UTF-8
accept-rangesbytes
set-cookie136 Characters
x-dw-request-base-ids4a1oOFfU2gBAAB_
x-sf-cc-autobahn-packageautobahn_unknownversion_sandbox
content-security-policyframe-ancestors 'self'
x-content-type-optionsnosniff
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
content-encodinggzip
cf-cache-statusDYNAMIC
servercloudflare
cf-ray951f0ee0dc6df82e-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 240 referring domains.
This page has 3,132 backlinks.
This page has backlinks from 198 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /Account-EditProfile
Disallow: /Account-PasswordReset
Disallow: /Account-SetNewPassword
Disallow: /Account-SetNewPasswordConfirm
Disallow: /Account-Show
Disallow: /Account-StartRegister
Disallow: /Address-List
Disallow: /CC_Login-Form
Disallow: /COBilling-Start
Disallow: /COCustomer-Start
Disallow: /COShipping-Start
Disallow: /COSummary-Start
Disallow: /COSummary-Submit
Disallow: /Cart-Show
Disallow: /Compare-Show
Disallow: /CustomerService-ContactUs
Disallow: /CustomerService-Show
Disallow: /Default-Offline
Disallow: /Default-Start
Disallow: /Error-Start
Disallow: /GiftCert-Edit
Disallow: /GiftCert-Purchase
Disallow: /GiftRegistry-Search
Disallow: /GiftRegistry-ShowRegistryByID
Disallow: /GiftRegistry-Start
Disallow: /GiftRegistryCustomer-Show
Disallow: /Home-ErrorNotFound
Disallow: /Order-History
Disallow: /PaymentInstruments-List
Disallow: /ReferAFriend-Start
Disallow: /Search-Show
Disallow: /Search-ShowContent
Disallow: /Stores-Find
Disallow: /Wishlist-Search
Disallow: /Wishlist-Show
Disallow: /Wishlist-ShowOther
Disallow: /*prefv*
Disallow: /*prefn*
Disallow: /*pmax
Disallow: /*pmin
Disallow: /PaymentInstruments-List
User-agent: ChatGPT-User
Disallow: /
Sitemap: https://kevinmurphy.com.au/us/en/sitemap_index.xml

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Search preview

kevinmurphy.com.au
KEVIN MURPHY | SKIN CARE FOR YOUR HAIR
KEVIN.MURPHY

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
KEVIN69%Check
MURPHY69%Check
KEVIN MURPHY69%Check
HAIR46%Check
FAVOURITES43%Check
EXPLORE43%Check
Hair Treatment40%Check
Styling Hair40%Check
Wishlist39%Check
list39%Check
Show more keywords and terms

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