Dunelm.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
37% 
Page structure
91% 
Link structure
30% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
773.90 kB
Words
369
Media files
25
Number of links
126 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Dunelm | The UK's Leading Home Furnishings Retailer
The length of the page title is perfect. (487 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to Dunelm, the UK's leading home furnishing retailer. Shop for bedding, curtains, furniture, beds and mattresses today at Dunelm.
The length of the meta description is perfect. (856 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dunelm.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=5
descriptionWelcome to Dunelm, the UK's leading home furnishing retailer. Shop for bedding, curtains, furniture, beds and mattresses today at Dunelm.
robotsindex, follow
format-detectiontelephone=no
theme-colorrgb(255, 255, 255)
og:localeen_GB
og:site_namedunelm
langen
twitter:siteDunelmUK
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
There are only 369 words on this page. Good pages should have about 800 words of useful content.
24.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (773.9 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nerDesktop5HomepageWk13A.jpg?auto=formatThe Home of... Hot new arrivals 
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Snap up our Special Buys
data:[...] Base64Get a mini meal with every £4 spent**
data:[...] Base64Big names you love
data:[...] Base64Smart solutions for smooth travels
data:[...] Base64Get game and guest ready 
data:[...] Base64Give your home a gourd-geous update 
data:[...] Base64Same great quality, even better prices

Page structure

H1 heading
(Critically important)
The Home of... Hot new arrivals
The H1 heading is perfect.
Headings
(Important)
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The Home of... Hot new arrivals
H2 Up to 50% off clearance*
H2 Empty heading
H2 Summer, sorted
H2 Style your space
H2 More to explore
H2 Subscribe to our Newsletter
H3 1,000s of designs, just in
H3 Celebrate summer with new offers on outdoor living
H3 NEW-IN CUSHIONS
H3 SHOP THE EDIT
H3 Get free Click & Collect in as little as 2 hours†
H3 GARDEN & OUTDOORS
H3 COOL SLEEP
H3 SHOP YOUR STYLE
H3 LIVING ROOM
H3 BEDROOM
H3 KITCHEN
H3 BATHROOM
H3 HOME OFFICE
H3 KIDS'
H3 BE QUICK
H3 FIND A PAUSA CAFE
H3 BRANDS
H3 MAKE YOUR GETAWAY
H3 SUMMER OF SPORT
H3 GET PREPPED FOR AUTUMN
H3 RETURNS OUTLET
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.dunelm.com/Anchor Skip to Content
https://www.dunelm.com/trackTrack Order
A-TITLE Track
https://www.dunelm.com/storesStore Finder
A-TITLE Store Finder
https://www.dunelm.com/info/helpHelp
A-TITLE Help
https://www.dunelm.com/A-TITLE Dunelm
https://www.dunelm.com/basketBasket
/category/newNew & Inspiration
/category/gardenGarden & Travel
/category/home-and-furniture/f...Furniture & Beds
/category/home-and-furniture/b...Bedding
/category/home-and-furniture/c...Curtains
/category/home-and-furniture/c...Blinds
/category/rugsRugs
/category/home-decorHome Decor
/category/lightingLighting
/category/diy-and-decoratingDecorating & DIY
/category/home-and-furniture/c...Kitchen & Utility
/category/home-and-furniture/b...Bath
/category/home-and-furniture/s...Storage
/category/kidsKids
/category/offers/all-offersOffers & Savings
/info/help/deliveryFree Standard Delivery Over £60 Large Item Delivery £9.95
/info/help/click-and-collectFree Same-Day Click & Collect In as little as 2 hours
/info/help/returns-and-refundsFree & Flexible Returns For your peace of mind
/info/finance-options-to-suit-you12 Months' Interest-Free Credit When you spend £300. T&Cs apply
/category/newThe Home of... Hot new arrivals.Shop what’s just dropped >
/category/new?department=beddi...New window NEW BEDDING
/category/newNew window ALL NEW IN
/category/garden/all-garden?sh...New window UP TO 50% OFF SELECTED OUTDOOR
/category/clearanceNew window SHOP ALL CLEARANCE
/category/new?department=cushionsFrom £8 NEW-IN CUSHIONS
/category/home-and-furniture?c...From £5 SHOP THE EDIT
/category/garden/all-gardenSantorini egg chair, £249 GARDEN & OUTDOORS
/category/seasonal/cool-sleepRest easy, all season COOL SLEEP
/info/cooling-zoneIMG-ALT Cool down, quick, with free Click & Collect in as little as 2 hours†
/info/cooling-zoneCool down, quick, with free Click & Collect in as little as 2 hours† COOLING SOLUTIONS
/category/inspirationNo Text
/category/inspirationSHOP YOUR STYLE
/category/home-and-furnitureNo Text
/category/home-and-furnitureLIVING ROOM
/category/home-and-furnitureNo Text
/category/home-and-furnitureBEDROOM
/category/home-and-furniture/c...No Text
/category/home-and-furniture/c...KITCHEN
/category/home-and-furnitureNo Text
/category/home-and-furnitureBATHROOM
/category/home-and-furniture/f...No Text
/category/home-and-furniture/f...HOME OFFICE
/category/kidsNo Text
/category/kidsKIDS'
/category/special-buysIMG-ALT Snap up our Special Buys
/category/special-buysSnap up our Special Buys BE QUICK
/info/about/pausa-coffee-shopsIMG-ALT Get a mini meal with every £4 spent**
/info/about/pausa-coffee-shopsGet a mini meal with every £4 spent** FIND A PAUSA CAFE
/category/brandsIMG-ALT Big names you love
/category/brandsBig names you love BRANDS
/category/holidayIMG-ALT Smart solutions for smooth travels
/category/holidaySmart solutions for smooth travels MAKE YOUR GETAWAY
/category/home-and-furniture?c...IMG-ALT Get game and guest ready
/category/home-and-furniture?c...Get game and guest ready SUMMER OF SPORT
/category/home-decor/all-home-...IMG-ALT Give your home a gourd-geous update
/category/home-decor/all-home-...Give your home a gourd-geous update GET PREPPED FOR AUTUMN
/category/home-and-furniture/r...IMG-ALT Same great quality, even better prices
/category/home-and-furniture/r...Same great quality, even better prices RETURNS OUTLET
/info/help/terms-and-conditionsTerms and Conditions
/info/help/privacyPrivacy Policy
/info/help/returns-and-refundsReturns & Refunds
/info/help/returns-policyReturns Policy
https://www.dunelm.com/contact-usContact Us
https://www.dunelm.com/info/helpText duplicate Help
https://www.dunelm.com/trackTrack My Order
/info/help/frequently-asked-qu...FAQs
/info/help/cancellationsCancellations
/info/about/airtaskerAirtasker
/info/product-guaranteesProduct Guarantees
/info/help/returns-and-refundsText duplicate Returns & Refunds
/info/help/returns-policyText duplicate Returns Policy
https://www.dunelm.com/contact-usText duplicate Contact Us
https://www.dunelm.com/info/helpText duplicate Help
https://www.dunelm.com/trackText duplicate Track My Order
/info/help/frequently-asked-qu...Text duplicate FAQs
/info/help/cancellationsText duplicate Cancellations
/info/about/airtaskerText duplicate Airtasker
/info/product-guaranteesText duplicate Product Guarantees
https://www.dunelm.com/storesText duplicate Store Finder
/info/help/deliveryDelivery
/info/help/click-and-collectClick & Collect
/info/gift-cardsGift Cards
/category/brandsBrands
/info/help-and-advice-guidesHelp & Advice Guides
/info/finance-options-to-suit-youFinance Options
https://www.dunelm.com/storesText duplicate Store Finder
/info/help/deliveryText duplicate Delivery
/info/help/click-and-collectText duplicate Click & Collect
/info/gift-cardsText duplicate Gift Cards
/category/brandsText duplicate Brands
/info/help-and-advice-guidesText duplicate Help & Advice Guides
/info/finance-options-to-suit-youText duplicate Finance Options
https://www.dunelmcareers.com/External Subdomain Careers
/info/about-usAbout Us
/info/about/charityCharity
https://corporate.dunelm.com/External Subdomain Corporate
https://corporate.dunelm.com/s...External Subdomain Sustainability
/info/about/pausa-coffee-shopsPausa Coffee Shops
/info/dunelm-business-to-businessBusiness to Business
/info/dunelm-reviewsReviews
/info/accessibilityAccessibility
https://www.dunelmcareers.com/External Subdomain Text duplicate Careers
/info/about-usText duplicate About Us
/info/about/charityText duplicate Charity
https://corporate.dunelm.com/External Subdomain Text duplicate Corporate
https://corporate.dunelm.com/s...External Subdomain Text duplicate Sustainability
/info/about/pausa-coffee-shopsText duplicate Pausa Coffee Shops
/info/dunelm-business-to-businessText duplicate Business to Business
/info/dunelm-reviewsText duplicate Reviews
/info/accessibilityText duplicate Accessibility
/info/about/take-back-schemePass It On & Take Back
/info/help/terms-and-conditionsTerms & Conditions
/info/help/cookiesCookie Policy
/info/help/paymentSafe & Secure Payments
/info/help/privacyPrivacy policy - How we use your information
/info/help/product-safety-recallsProduct Safety Recalls
/info/help/giveaway-terms-and-...Giveaway Terms & Conditions
/info/help/promotions-terms-an...Promotions Terms & Conditions
/info/about/take-back-schemeText duplicate Pass It On & Take Back
/info/help/terms-and-conditionsText duplicate Terms & Conditions
/info/help/cookiesText duplicate Cookie Policy
/info/help/paymentText duplicate Safe & Secure Payments
/info/help/privacyText duplicate Privacy policy - How we use your information
/info/help/product-safety-recallsText duplicate Product Safety Recalls
/info/help/giveaway-terms-and-...Text duplicate Giveaway Terms & Conditions
/info/help/promotions-terms-an...Text duplicate Promotions Terms & Conditions
https://www.facebook.com/DunelmUKNew window External Subdomain IMG-ALT Facebook
https://www.pinterest.com/dune...New window External Subdomain IMG-ALT Pinterest
https://www.instagram.com/dune...New window External Subdomain IMG-ALT Instagram
https://www.youtube.com/user/D...New window External Subdomain IMG-ALT Youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.dunelm.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (774 kB).
The page response time is excellent with 0.14 seconds.

HTTP Response Header

NameValue
x-timerS1752952917.572376,VS0,VE341
content-typetext/html
log-originstatus=200
fastly-restarts1
cache-controlmax-age=0, must-revalidate
content-encodingbr
accept-rangesbytes
dateSat, 19 Jul 2025 19:23:37 GMT
age101
correlationid437a994b-30a4-4d77-9d6a-999c00b70884
set-cookie17 Characters
x-cacheMISS, HIT
x-cache-hits0, 1
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
access-control-allow-originhttps://www.dunelm.com
alt-svch3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=86400
content-length157385
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,540 referring domains.
This page has 18,827 backlinks.
This page has backlinks from 1,065 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /*f_attributes*
Disallow: /*search?*
Disallow: /*/imagezoom*
Disallow: /*/colourpicker*
Disallow: /facet/
Disallow: /product/*?colour*
Disallow: /*?referrer*
Disallow: /track
Disallow: /checkout
Disallow: /basket
Disallow: /my-account/
Disallow: /category/*?page=*&*
Disallow: /category/*?*&page=*
Allow: /tracks-poles-and-fixtures
Allow: /product/*made-to-measure*?colour*

User-agent: Googlebot-Image
Allow: /

User-agent: AdsBot-Google
Disallow: /webapp/

User-agent: AdsBot-Google-Mobile
Disallow: /webapp/

Sitemap: https://www.dunelm.com/sitemap.xml

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Search preview

www.dunelm.com
Dunelm | The UK's Leading Home Furnishings Retailer
Welcome to Dunelm, the UK's leading home furnishing retailer. Shop for bedding, curtains, furniture, beds and mattresses today at Dunelm.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Dunelm71%Check
New63%Check
Hot new61%Check
Shop56%Check
Hot56%Check
arrivals56%Check
Bedding46%Check
Furniture46%Check
Beds46%Check
Curtains46%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

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