Army.mod.uk - SEO Checker

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Overview of the SEO Check
Meta information
81% 
Page quality
89% 
Page structure
93% 
Link structure
91% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
89.10 kB
Words
639
Media files
20
Number of links
53 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | The British Army
The length of the page title is perfect. (262 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
British Army Home Page
The meta description is too short. (152 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionBritish Army Home Page
viewportwidth=device-width, initial-scale=1.0
msapplication-config/favicon/browserconfig.xml
theme-color#ffffff
langen-gb
og:typewebsite
og:urlhttps://www.army.mod.uk/
og:titleThe British Army
og:descriptionBritish Army Home Page
og:imagehttps://www.army.mod.uk/media/21615/army-lockup-whitetext-blackback.png?width=1200&height=630&format=webp&quality=80&v=1db15dc571df0d0
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 639 words. That's ok.
33.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.65 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
The Army The Nation Needs
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The Army The Nation Needs
H2 Modernisation
H2 People
H2 Readiness
H2 A world-class army, filled with world-class soldiers. Able to protect, deter, and respond globally. Always recruiting.
H2 Global operations
H2 BATUK
H2 Belize
H2 Brunei
H2 Cyprus
H2 Germany
H2 Gibraltar
H2 Operation Cabrit
H2 Falklands
H2 News and events
H2 Join the Army
H2 The Army Reserve
H2 You Belong Here
H2 Contact the Army
H2 Stay connected
H3 Learn and explore
H3 Army careers
H3 Support and training
H3 News and events Duplicate text
H3 Filters
H4 Topic
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.army.mod.uk/British Army
https://www.army.mod.uk/Text duplicate British Army
/learn-and-explore/Learn and explore
/army-careers/Army careers
/support-and-training/Support and training
/news-and-events/News and events
/learn-and-explore/Text duplicate Learn and explore
/learn-and-explore/about-the-a...About the Army
/learn-and-explore/ranks/Ranks
/learn-and-explore/army-of-the...Army of the future
/learn-and-explore/global-oper...Global operations
/learn-and-explore/equipment/Equipment
/army-careers/Text duplicate Army careers
/army-careers/army-life/Army life
/army-careers/how-to-apply/How to apply
/army-careers/careers/Careers
/army-careers/the-army-reserve/The Army Reserve
/support-and-training/Text duplicate Support and training
/support-and-training/our-scho...Our schools and colleges
/support-and-training/health-p...Health, performance and wellbeing
/support-and-training/welfare/Welfare
/support-and-training/family-s...Family support
/support-and-training/veterans/Veterans
/news-and-events/Text duplicate News and events
/news-and-events/news/News
/news-and-events/events/Events
/news-and-events/publications/Publications
/news-and-events/immersive-sto...Immersive stories
https://jobs.army.mod.uk/New window External Subdomain Visit Army Jobs
https://www.army.mod.uk/Text duplicate British Army
/army-careers/Looking to join?
/learn-and-explore/ranks/Text duplicate Ranks
/learn-and-explore/global-oper...Global Operations
/army-careers/Text duplicate Army careers
/learn-and-explore/equipment/Text duplicate Equipment
/support-and-training/veterans/Text duplicate Veterans
/learn-and-explore/global-oper...Serving in Kenya
/learn-and-explore/global-oper...Serving in Belize
/learn-and-explore/global-oper...Serving in Brunei
/learn-and-explore/global-oper...Serving in Cyprus
/learn-and-explore/global-oper...Serving in Germany
/learn-and-explore/global-oper...Serving in Gibraltar
/learn-and-explore/global-oper...Serving in Estonia and Poland
/learn-and-explore/global-oper...Serving in the South Atlantic Islands
/news-and-events/View army news
https://jobs.army.mod.uk/regul...New window External Subdomain Find a role for you
/army-careers/the-army-reserve/Learn more
https://jobs.army.mod.uk/New window External Subdomain Text duplicate Visit Army Jobs
https://jobs.army.mod.uk/New window External Subdomain Text duplicate Visit Army Jobs
https://www.army.mod.uk/contact/Get in touch
https://www.army.mod.uk/contact/Text duplicate Get in touch
https://www.facebook.com/briti...New window External Subdomain Text duplicate British Army
https://www.linkedin.com/compa...New window External Subdomain british-army
https://twitter.com/britisharmyNew window External @britisharmy
https://www.threads.net/@briti...New window External Subdomain Text duplicate @britisharmy
https://www.instagram.com/brit...New window External Subdomain britisharmy
https://www.youtube.com/britis...New window External Subdomain Text duplicate @britisharmy
https://www.army.mod.uk/Homepage
/accessibility/Accessibility
/freedom-of-information/Freedom of information
/privacy-and-cookies/Privacy and cookies
/security-policy/Security policy
https://www.army.mod.uk/Anchor Go to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.army.mod.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
dateMon, 02 Jun 2025 09:56:35 GMT
content-typetext/html; charset=utf-8
set-cookie122 Characters
varyAccept-Encoding
referrer-policystrict-origin-when-cross-origin
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
permissions-policyaccelerometer=(), autoplay=*, camera=(), display-capture=self, document-domain=self, encrypted-media=self, fullscreen=self, geolocation=(), gyroscope=(), magnetometer=self, microphone=(), midi=(), picture-in-picture=self, publickey-credentials-get=self, sync-xhr=self, usb=(), xr-spatial-tracking=()
content-security-policyscript-src *.civiccomputing.com *.doubleclick.net *.google.com *.google-analytics.com *.googletagmanager.com *.youtube.com 'self' 'unsafe-eval' 'unsafe-inline';frame-src *.doubleclick.net *.youtube.com;img-src *.google.co.uk *.google.com *.googletagmanager.com data: 'self';font-src data: fonts.gstatic.com 'self';style-src fonts.googleapis.com 'self' 'unsafe-inline';connect-src https: 'self';default-src 'self'
x-powered-byASP.NET
cf-cache-statusDYNAMIC
servercloudflare
cf-ray949614eb3e26d0bb-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 850 referring domains.
This page has 533,112 backlinks.
This page has backlinks from 669 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.army.mod.uk/g/sitemap.xml
Sitemap: https://www.army.mod.uk/sitemap.xml
Sitemap: https://www.army.mod.uk/g-cy/sitemap.xml
Sitemap: https://www.army.mod.uk/np/sitemap.xml
Sitemap: https://www.army.mod.uk/g-np/sitemap.xml
Sitemap: https://www.army.mod.uk/cy/sitemap.xml

Similar sites

Search preview

www.army.mod.uk
Homepage | The British Army
British Army Home Page

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Army91%Check
British Army76%Check
Army careers66%Check
Army Reserve66%Check
British Army Training63%Check
hosts British Army62%Check
British58%Check
Nation50%Check
Needs50%Check
News43%Check
Show more keywords and terms

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Cookie Policy

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