Privacy

Introduction

Last updated: 06.23.2025

We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of the seobility GmbH. The use of the Internet pages of the seobility GmbH is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the seobility GmbH. By means of this data protection declaration, our enterprise would like to inform the public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.

Data Controller

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:

seobility GmbH

Willy-Brandt-Platz 16

90402 Nuremberg

Germany

Contact Information

Phone: 0911 23756261

Email: info@seobility.net

Website: www.seobility.net

Managing Director: Matthias Lugert

1. Important Definitions

The data protection declaration of the seobility GmbH is based on the terms used by the European legislators for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.

In this data protection declaration, we use, among other things, the following terms:

A. Personal data

Personal data means any information relating to an identified or identifiable natural person ("data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

B. Data subject

Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.

C. Processing

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

D. Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

E. Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

F. Pseudonymisation

Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

G. Controller or controller responsible for the processing

Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

H. Processor

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

I. Recipient

The recipient is a natural or legal person, public authority, agency, or another body, to which the personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

J. Third party

A third party is a natural or legal person, public authority, agency, or body apart from the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

K. Consent

Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Data We Collect

A. Collection of general data and information

The website of the seobility GmbH collects a series of general data and information when a data subject or automated system calls up the website.

This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using these general data and information, the seobility GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the seobility GmbH analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

B. Data protection for applications and the application procedures

The data controller shall collect and process the personal data of applicants for the purpose of the processing of the application procedure. The processing may also be carried out electronically. This is the case, in particular, if an applicant submits corresponding application documents by e-mail or through a web form on the website to the controller.

If the data controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with legal requirements. If no employment contract is concluded with the applicant by the controller, the application documents shall be automatically erased two months after notification of the refusal decision, provided that no other legitimate interests of the controller are opposed to the erasure. The other legitimate interest in this relation is, e.g. a burden of proof in a procedure under the General Equal Treatment Act (AGG).

C. Registration on our website

The data subject has the possibility to register on the website of the controller with the indication of personal data. Which personal data is transmitted to the controller is determined by the respective input mask used for the registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller, and for his purposes. The controller may request transfer to one or more processors (e.g., a parcel service) that also uses personal data for an internal purpose which is attributable to the controller.

By registering on the website of the controller, the IP address—assigned by the Internet service provider (ISP) and used by the data subject—date, and time of the registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services, and, if necessary, to make it possible to investigate committed offenses. Insofar, the storage of this data is necessary to secure the controller. This data is not passed on to third parties unless there is a statutory obligation to pass on the data, or if the transfer serves the aim of criminal prosecution.

The registration of the data subject, with the voluntary indication of personal data, is intended to enable the controller to offer the data subject contents or services that may only be offered to registered users due to the nature of the matter in question. Registered individuals are free to change the personal data specified during the registration at any time, or to have them completely deleted from the data stock of the controller.

The data controller shall, at any time, provide information upon request to each data subject as to what personal data is stored about the data subject. In addition, the data controller shall correct or erase personal data at the request or indication of the data subject, insofar as there are no statutory storage obligations. The entirety of the controller's employees are available to the data subject in this respect as contact individuals.

D. Contact possibility via the website

The website of the seobility GmbH contains information that enables a quick electronic contact with our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller is stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

E. Subscription to our newsletters

On the website of the seobility GmbH, users are provided the opportunity to subscribe to our enterprise's newsletter. The legal basis for processing newsletter subscription data is your consent (Article 6(1)(a) GDPR).

The input mask used for this purpose determines what personal data are transmitted, as well as when the newsletter is ordered from the controller.

The seobility GmbH informs its customers and business partners regularly through a newsletter about enterprise offers. The enterprise's newsletter may only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter shipping. A confirmation e-mail will be sent to the e-mail address registered by a data subject for the first time for newsletter shipping, for legal reasons, in the double opt-in procedure. This confirmation e-mail is used to prove whether the owner of the e-mail address as the data subject is authorized to receive the newsletter.

During the registration for the newsletter, we also store the IP address of the computer system assigned by the Internet service provider (ISP) and used by the data subject at the time of the registration, as well as the date and time of the registration. The collection of this data is necessary to understand the (possible) misuse of the e-mail address of a data subject at a later date, and it therefore serves the aim of the legal protection of the controller.

The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter may be informed by e-mail, as long as this is necessary for the operation of the newsletter service or a registration in question, as this could be the case in the event of modifications to the newsletter offer, or in the event of a change in technical circumstances. There will be no transfer of personal data collected by the newsletter service to third parties. The subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given for shipping the newsletter, may be revoked at any time. For the purpose of revocation of consent, a corresponding link is found in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller, or to communicate this to the controller differently.

The newsletter of the seobility GmbH contains so-called tracking pixels. The legal basis for this tracking is our legitimate interest (Article 6(1)(f) GDPR) in analyzing and improving our marketing communications.

A tracking pixel is a miniature graphic embedded in such e-mails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the seobility GmbH may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.

Such personal data collected in the tracking pixels contained in the newsletters are stored and analyzed by the controller in order to optimize the shipping of the newsletter, as well as to adapt the content of future newsletters even better to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to revoke the respective separate declaration of consent issued using the double-opt-in procedure. After a revocation, these personal data will be deleted by the controller. The seobility GmbH automatically regards a withdrawal from the receipt of the newsletter as a revocation.

G. Comments function in the blog on the website

The seobility GmbH offers users the possibility to leave individual comments on individual blog contributions to a blog, which is on the website of the controller. A blog is a web-based, publicly accessible portal, through which one or more people called bloggers or web-bloggers may post articles or write down thoughts in so-called blog posts. Blog posts may usually be commented by third parties.

If a data subject leaves a comment on the blog published on this website, the comments made by the data subject are also stored and published, as well as information on the date of the commentary and on the user's (pseudonym) chosen by the data subject. In addition, the IP address assigned by the Internet service provider (ISP) to the data subject is also logged. This storage of the IP address takes place for security reasons, and in case the data subject violates the rights of third parties, or posts illegal content through a given comment. The storage of these personal data is, therefore, in the own interest of the data controller, so that he can exculpate in the event of an infringement. This collected personal data will not be passed to third parties, unless such a transfer is required by law or serves the aim of the defense of the data controller.

H. Subscription to comments in the blog on the website

The comments made in the blog of the seobility GmbH may be subscribed to by third parties. In particular, there is the possibility that a commenter subscribes to the comments following his comments on a particular blog post.

If a data subject decides to subscribe to the option, the controller will send an automatic confirmation e-mail to check the double opt-in procedure whether the owner of the specified e-mail address decided in favor of this option. The option to subscribe to comments may be terminated at any time.

3. How We Use Data

A. Legal Basis for Processing

Article 6(1)(a) GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Article 6(1)(b) GDPR.

The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of inquiries concerning our products or services. Is our company subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Article 6(1)(c) GDPR.

In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital, or other third party. Then the processing would be based on Article 6(1)(d) GDPR. Finally, processing operations could be based on Article 6(1)(f) GDPR.

This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

B. Legitimate interests pursued by the controller or by a third party

Where the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is to carry out our business in favor of the well-being of all our employees and the shareholders.

C. Period for which the personal data will be stored

The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.

D. Provision of personal data as statutory or contractual requirement

We clarify that the provision of personal data is partly required by law (e.g., tax regulations) or can also result from contractual provisions (e.g., information on the contractual partner). Occasionally, it may be necessary to conclude a contract that the data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact any employee. The employee clarifies to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

E. Automated Decision-Making

As a responsible company, we do not use automatic decision-making or profiling.

F. Routine erasure and blocking of personal data

The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

4. Cookies

What are Cookies?

Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID.

A cookie ID is a unique identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to differentiate the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.

Types of Cookies and Legal Basis

A. Essential/Necessary Cookies

Based on our legitimate interests (Article 6(1)(f) GDPR), we use essential cookies that are necessary and non-optional for providing the basic functionality of our website and services.

B. Analytics and Performance Cookies

Based on your consent (Article 6(1)(a) GDPR), we use cookies to analyze website usage. These cookies:

- Help us understand how visitors interact with our website.
- Provide information about visitor numbers, pages visited, and traffic sources.
- Are used to improve website performance.

You can choose whether to accept these cookies through our cookie consent banner.

C. Marketing and Advertising Cookies

Based on your consent (Article 6(1)(a) GDPR), we use cookies for marketing purposes. These cookies:

- Track visitors across websites to display relevant advertisements.
- Allow us to measure the effectiveness of our advertising campaigns.
- Are used to build visitor profiles and show personalized content.

You can choose whether to accept these cookies through our cookie consent banner.

How We Use Cookies

Through the use of cookies, the seobility GmbH can provide the users of this website with better and more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize our website users. The purpose of this recognition is to make it easier for users to utilize our website. For example:

- The website user does not have to enter access data each time the website is accessed, because this is taken over by the website, and the cookie is thus stored on the user's computer system.
- The online store remembers the articles that a customer has placed in the virtual shopping cart via a cookie.

Managing Cookies

The data subject may, at any time, prevent the setting of cookies through our website using a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be entirely usable.

5. Your Rights

Rights of the data subject:

A. Right of confirmation

Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether personal data concerning him or her is being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.

B. Right of access

Each data subject shall have the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European directives and regulations grant the data subject access to the following information:

- The purposes of the processing;
- The categories of personal data concerned;
- The recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organizations;
- Where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
- The existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing;
- The existence of the right to lodge a complaint with a supervisory authority;
- Where the personal data are not collected from the data subject, any available information as to their source;
- The existence of automated decision-making, including profiling, referred to in Article 22(1) an
- The existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.

Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organization. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.

C. Right to rectification

Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Considering the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.

D. Right to erasure (Right to be forgotten)

Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:

- The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
- The data subject withdraws consent to which the processing is based according to point Article 6(1)(a) GDPR, or Article 9(2)(a) GDPR, and where there is no other legal ground for the processing.
- The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
- The personal data have been unlawfully processed.
- The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
- The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the seobility GmbH, he or she may, at any time, contact any employee of the controller. An employee of seobility GmbH shall promptly ensure that the erasure request is complied with immediately.

Where the controller has made personal data public and is obliged pursuant to Article 17(1) GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employee of the seobility GmbH will arrange the necessary measures in individual cases.

E. Right of restriction of processing

Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

- The accuracy of the personal data is contested by the data subject, for a period, enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful, and the data subject opposes the erasure of the personal data and requests instead the restriction of their use instead.
- The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise, or defense of legal claims.
- The data subject has objected to processing pursuant to Article 21(1) of the GDPR, pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the seobility GmbH, he or she may at any time contact any employee of the controller. The employee of the seobility GmbH will arrange the restriction of the processing.

F. Right to data portability

Each data subject shall have the right granted by the European legislator, to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

In order to assert the right to data portability, the data subject may at any time contact any employee of the seobility GmbH.

G. Right to object

Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.

The seobility GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or for the establishment, exercise, or defense of legal claims.

If the seobility GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to the seobility GmbH for processing for direct marketing purposes, the seobility GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the seobility GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

In order to exercise the right to object, the data subject may contact any employee of the seobility GmbH. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.

H. Automated individual decision-making, including profiling

Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is not based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject's explicit consent, the seobility GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention for the controller, to express his or her perspective and contest the decision.

If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of the seobility GmbH.

I. Right to withdraw data protection consent

Each data subject shall have the right granted by the European legislator to withdraw his or her consent to process of his or her personal data at any time.

If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee of the seobility GmbH.

6. Third Party Services

1. Cloudflare

Our websites is supported by the technology partner CloudFlare Inc, Inc 665 3rd St. 200, San Francisco, CA 94107, USA (hereafter: Cloudflare).

Website traffic from our web server passes through Cloudflare's global network to make the use of our services as user-friendly as possible, regardless of the location of the user. This is ensured through the use of Cloudflare's Content Delivery Network (CDN).

Data for the connection as the requested web page, IP address and browser data are transmitted to Cloudflare. According to Cloudflare, the collected data will usually be deleted within 4 hours, at the latest after 3 days.

Cloudflare uses a cookie to identify individual clients behind a shared IP address. It does not correspond to any user ID and does not store any personally identifiable information.

The Privacy Policy for Cloudflare can be found at: https://www.cloudflare.com/security-policy/

Cloudflare complies with the EU-US Data Privacy Framework: https://www.dataprivacyframework.gov/s/participant/a2zt0000000GnZKAA0

2. Mixpanel

This website uses features of the web analytics service Mixpanel. The provider is Mixpanel Inc., 405 Howard St., Flr 2, San Francisco, CA 94105 (USA) – hereinafter referred to as "Mixpanel."

Data processing is carried out based on legitimate interests in accordance with Article 6(1)(f) GDPR. The data is required to optimize the website continuously for the user. Data deletion is carried out according to general principles.

Usage profiles can be created from the data under a pseudonym. Cookies are used for this purpose. The collected data is not used to personally identify visitors to the website without the explicit consent of the individual, nor is it combined with personal data about the bearer of the pseudonym. Users can object to the collection and storage of their data at any time, with effect for the future.

Further information is available at: https://mixpanel.com/legal/privacy-policy

Mixpanel is certified under the EU-US Data Privacy Framework: https://www.dataprivacyframework.gov/s/participant/a2zt0000000TOacAAG

To object to the future collection and storage of visitor data, users can obtain an opt-out cookie from Mixpanel at the following link, which ensures that no visitor data from the user's browser will be collected or stored by Mixpanel in the future: https://mixpanel.com/optout/

3. Google Tag Manager

Our website uses Google Tag Manager. When you visit a page that contains Google Tag Manager, your browser downloads a small JavaScript file from Google's servers. This tool is a cookie-less domain that neither reads nor sets cookies, and does not collect or store any personal information.

Google Tag Manager only implements tags. These tags may collect data, but Google Tag Manager itself does not access any of the data collected by these tags. If tracking has been deactivated at the browser level or via cookie settings, this remains valid for all tracking tags implemented via Google Tag Manager.

For more details on Google Tag Manager and data privacy, please visit the links below.

Google Tag Manager Use Policy: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/

Google Privacy Policy: https://policies.google.com/privacy

4. Google Fonts

We use web fonts from Google ("Google Fonts"). The integration of these web fonts is done by a server call on Google. In this case, data such as IP address and browser details are transmitted to the server of Google.

For more information, see the Google Privacy Policy, which you can find here: https://www.google.com/policies/privacy/

Opt-Out: https://adssettings.google.com/authenticated

5. Google ReCaptcha

We use Google's ReCaptcha service to prevent automatic filling and confirmation of input forms by automated bots. In this case, data such as IP address and browser details are transmitted to the server of Google.

For more information, see the Google Privacy Policy, which you can find here: https://www.google.com/intl/en/policies/privacy/

Opt-Out: https://adssettings.google.com/authenticated

6. Google Maps

We integrate map images or widgets of the map service Google Maps on our website. In the European Economic Area (EEA) and Switzerland, Google services are provided by: Google Ireland Limited, incorporated and operating under the laws of Ireland (Registration Number: 368047 / VAT Number: IE6388047V) Gordon House, Barrow Street, Dublin 4, Ireland.

For more information, see the Google Privacy Policy, which you can access here: https://www.google.com/policies/privacy/

7. Google Analytics (with anonymization function and Advanced Consent Mode)

On this website, the controller has integrated the component of Google Analytics, utilizing the anonymize function and Advanced Consent Mode. The legal basis for this processing is your consent (Article 6(1)(a) GDPR).

Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and to carry out a cost-benefit analysis of Internet advertising.

In the European Economic Area (EEA) and Switzerland, Google services are provided by: Google Ireland Limited, incorporated and operating under the laws of Ireland (Registration Number: 368047 / VAT Number: IE6388047V) Gordon House, Barrow Street, Dublin 4, Ireland.

For the web analytics through Google Analytics, the controller uses the application "_gat._anonymizeIp" and Advanced Consent Mode. By means of this application, the IP address of the Internet connection of the data subject is abridged by Google and anonymized when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area. Furthermore, even if the user does not consent to the use of analytics cookies, cookieless pings are sent to Google for aggregated data modeling. These pings include specific interaction data such as the timestamp of user interactions, the URLs of visited pages, and events triggered by user actions (e.g., button clicks, form submissions, scrolling depth), but do not allow for the individual identification of users. This aggregated data modeling helps us to estimate conversions that we cannot directly observe due to user consent choices, allowing us to better understand the effectiveness of our marketing efforts.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.

Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, among other things, to understand the origin of visitors and clicks, and subsequently create commission settlements.

The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits to our website by the data subject. With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. To ensure an adequate level of data protection, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission for the transfer of data to Google in the United States. This personal data is stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

In addition, the data subject has the possibility of objecting to a collection of data that is generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, the data subject must download a browser add-on under the link https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google Analytics through a JavaScript, that any data and information about the visits of Internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled by the data subject or any other person who is attributable to their sphere of competence, or is disabled, it is possible to execute the reinstallation or reactivation of the browser add-ons.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html.

For more information about Google Consent Mode and how it works, you can consult the official Google documentation: https://support.google.com/google-ads/answer/10000067

Google Analytics is further explained under the following link: https://www.google.com/analytics/

8. Google Remarketing

On this website, the controller has integrated Google Remarketing services. Google Remarketing is a feature of Google Ads, which allows an enterprise to display advertising to Internet users who have previously resided on the enterprise's Internet site. The integration of Google Remarketing therefore allows an enterprise to create user-based advertising and thus shows relevant advertisements to interested Internet users.

The legal basis for using Google Remarketing is your consent (Article 6(1)(a) GDPR).

The purpose of Google Remarketing is the insertion of interest-relevant advertising. Google Remarketing allows us to display ads on the Google network or on other websites, which are based on individual needs and matched to the interests of Internet users.

Google Remarketing sets a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google enables a recognition of the visitor of our website if he calls up consecutive web pages, which are also a member of the Google advertising network. With each call-up to an Internet site on which the service has been integrated by Google Remarketing, the web browser of the data subject identifies automatically with Google. During this technical procedure, Google receives personal information, such as the IP address or the surfing behavior of the user, which Google uses, among other things, for the insertion of interest relevant advertising.

The cookie is used to store personal information, e.g., the Internet pages visited by the data subject. Each time we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. These personal data is stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google may be deleted at any time via a web browser or other software programs.

In addition, the data subject has the possibility of objecting to the interest-based advertising by Google. For this purpose, the data subject must call up the link to www.google.en/settings/ads and make the desired settings on each Internet browser used by the data subject.

Further information and the actual data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/

9. Google Ads

On this website, the controller has integrated Google Ads. Google Ads is a service for Internet advertising that allows the advertiser to place ads in Google search engine results and the Google advertising network. Google Ads allows an advertiser to pre-define specific keywords with the help of which an ad on Google's search results only then displayed, when the user utilizes the search engine to retrieve a keyword-relevant search result. In the Google Advertising Network, the ads are distributed on relevant web pages using an automatic algorithm, considering the previously defined keywords.

The legal basis for using Google Ads tracking is your consent (Article 6(1)(a) GDPR).

The purpose of Google Ads is the promotion of our website by the inclusion of relevant advertising on the websites of third parties and in the search engine results of the search engine Google and an insertion of third-party advertising on our website.

If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information technology system of the data subject through Google. The definition of cookies is explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, e.g, the shopping cart from an online shop system, were called up on our website. Through the conversion cookie, both Google and the controller can understand whether a person who reached an ad on our website generated sales, that is, executed or canceled a sale of goods.

The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are used in order to determine the total number of users who have been served through Ads to ascertain the success or failure of each ad and to optimize our Ads in the future. Neither our company nor other Google Ads advertisers receive information from Google that could identify the data subject.

The conversion cookie stores personal information, e.g., the Internet pages visited by the data subject. Each time we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, at any time, prevent the setting of cookies by our website, as stated above, by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google Ads may be deleted at any time via the Internet browser or other software programs.

The data subject has a possibility of objecting to the interest-based advertisement of Google. Therefore, the data subject must access from each of the browsers to use the link www.google.en/settings/ads and set the desired settings.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/

10. Bing Ads

To measure the success of advertising campaigns, we use Bing Ads and its conversion tracking feature.

The legal basis for using Bing Ads is your consent (Article 6(1)(a) GDPR).

If someone clicks on an ad in the bing search engine or its partners and visits our website to sign up for our service, a conversion tracking pixel is integrated into the web page, over which data such as IP address and browser signature as well as before at Bing set Cookies are transferred to Bing Ads.

The Privacy policy of Microsoft, the operator of Bing Ads, can be found at: https://privacy.microsoft.com/en-us/privacystatement

Microsoft is certified under the EU-US Data Privacy Framework: https://www.dataprivacyframework.gov/s/participant/a2zt0000000KzNaAAK

An opt-out (opposition to participation in the tracking process) is available at the following Microsoft site: http://choice.microsoft.com/en-US/opt-out

Seobility provides an image that website operators can integrate into their site to show the current SEO rating of the web page. When the image file is called, our server saves a server log file containing the calling IP address, date and time as well as the browser signature of the calling web browser. This data will not be evaluated and automatically deleted after 7 days.

12. Akismet

For our blog, we use the anti-spam service Akismet. The service is provided by Automattic Inc. 60 29th Street # 343 San Francisco, CA 94110, USA.

Comments submitted to us will be transmitted to a server from Automattic in the United States for review. The IP address, the browser signature, the comment text and the time of the comment are transmitted.

We use the service and the necessary data transfer of personal data in the legitimate interest, so that only real people can publish comments and no SPAM bots.

If a commenter does not want data to be transferred and reviewed, he may use a pseudonym or refrain from submitting comments.

Automattic Inc. is certified under the EU-US Data Privacy Framework: https://www.dataprivacyframework.gov/list

13. Affiliate System Post Affiliate Pro

We use the third-party service Post Affiliate Pro from Quality Unit, s.r.o., Vajnorská 100/A, 83104 Bratislava, Slovakia to provide affiliate tracking service to track signups and sales sent by our affiliate partners and to payout sales commissions.

Post Affiliate Pro uses cookies to track the origin of signups or orders.

Privacy policy for Post Affiliate Pro and Opt-Out can be found at: https://www.postaffiliatepro.com/privacy-cookies-policy/

Partner participation in our affiliate system is optional. The personal data required when registering for the Partner Program will be transferred to the Quality Unit for storage.

14. Gravatar

In particular, we use personalized profile pictures from Gravatar for our blog. The service is provided by Automattic Inc.60 29th Street # 343 San Francisco, CA 94110, USA. If a user comments on a post on our blog and enters an email address registered with Gravatar, the image deposited with Gravatar will be displayed with a comment. The e-mail address will be encrypted when requesting an image from Gravatar.

If a user visits a page on which comments have been submitted, the possible profile pictures of the commentators at Gravatar will be queried and the user's IP address, browser signature and gravatar will be transmitted to Gravatar.

If a commenter does not want the profile picture to be displayed, he must use another email address or be deleted from the Gravatar service or should not use the comment function on our blog.

Automattic Inc. is certified under the EU-US Data Privacy Framework: https://www.dataprivacyframework.gov/list

15. Meta Pixel and Platforms (Facebook)

Our website uses social media features and plugins operated by Meta Platforms, Inc. (formerly Facebook), 1 Hacker Way, Menlo Park, CA 94025, USA. For users in the European Economic Area (EEA) and Switzerland, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, is the data controller responsible for their personal information.

The legal basis for using Meta Pixel is your consent (Article 6(1)(a) GDPR).

With your consent, we set this Meta Pixel within our website. With its help, we can track users' actions after they've seen or clicked a Facebook ad. This allows us to track the effectiveness of Meta advertising for statistical and market research purposes. The data collected in this way is anonymous for us, i.e., we do not see the personal data of individual users. However, this data is stored and processed by Meta, about which we inform you according to our knowledge. Meta can connect this data with their Meta account and also for their advertising purposes, according to Meta's data usage policy.

By integrating the pixel in our website, the IP address and the current visited page is sent to a server on Meta when calling.

The Privacy policy of Meta Platforms, Inc. can be found at: https://www.facebook.com/policy.php

More information about Meta Pixel can be found at: https://www.facebook.com/business/help/651294705016616

Meta Platforms, Inc. is certified under the EU-US Data Privacy Framework: https://www.dataprivacyframework.gov/s/participant/a2zt0000000GnywAAC

For the objection against the use of your data when placing ads on the Meta network, please visit the following settings page on Facebook: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

For more ways to opt-out from cookies for promotional purposes, visit:

http://www.youronlinechoices.com/uk/your-ad-choices
http://optout.aboutads.info/?c=2#!/
http://optout.networkadvertising.org/?c=1#!/

16. LinkedIn

The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is a web-based social network that enables users with existing business contacts to connect and to make new business contacts. Over 400 million registered people in more than 200 countries use LinkedIn. Thus, LinkedIn is currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, UNITED STATES. For privacy matters outside the UNITED STATES, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a LinkedIn component (LinkedIn plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding LinkedIn component of LinkedIn. Further information about the LinkedIn plug-in may be accessed under https://developer.linkedin.com/plugins. During this technical procedure, LinkedIn gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on LinkedIn, LinkedIn detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-page of our Internet page was visited by the data subject. This information is collected through the LinkedIn component and associated with the respective LinkedIn account of the data subject. If the data subject clicks on one of the LinkedIn buttons integrated on our website, then LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores the personal data.

LinkedIn receives information via the LinkedIn component that the data subject has visited our website, provided that the data subject is logged in at LinkedIn at the time of the call-up to our website. This occurs regardless of whether the person clicks on the LinkedIn button or not. If such a transmission of information to LinkedIn is not desirable for the data subject, then he or she may prevent this by logging off from their LinkedIn account before a call-up to our website is made.

LinkedIn provides under https://www.linkedin.com/psettings/guest-controls the possibility to unsubscribe from e-mail messages, SMS messages and targeted ads, as well as the ability to manage ad settings. LinkedIn also uses affiliates such as Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame.

The applicable privacy policy for LinkedIn is available under https://www.linkedin.com/legal/privacy-policy

The LinkedIn Cookie Policy is available under https://www.linkedin.com/legal/cookie-policy

LinkedIn (through Microsoft Corporation) is certified under the EU-US Data Privacy Framework: https://www.dataprivacyframework.gov/s/participant/a2zt0000000KzNaAAK

The setting of such cookies may be denied under https://www.linkedin.com/legal/cookie-policy

17. X (formerly Twitter)

On this website, the controller has integrated components of X. X is a multilingual, publicly accessible microblogging service on which users may publish and spread so-called 'posts,' e.g., short messages, which are limited to 280 characters.

These short messages are available to everyone, including those who are not logged on to X. The posts are also displayed to so-called followers of the respective user. Followers are other X users who follow a user's posts. Furthermore, X allows you to address a wide audience via hashtags, links, or reposts.

For users in the European Union, EFTA States, and the United Kingdom, the data controller responsible for your personal data is: Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 IRELAND.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which an X component (X button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding X component of X. Further information about the X buttons is available under https://x.com/en/privacy. During this technical procedure, X gains knowledge of what specific sub-page of our website was visited by the data subject. The purpose of the integration of the X component is a retransmission of the contents of this website to allow our users to introduce this web page to the digital world and increase our visitor numbers.

If the data subject is logged in at the same time on X, X detects with every call-up to our website by the data subject and for the entire duration of their stay on our Internet site which specific sub-page of our Internet page was visited by the data subject. This information is collected through the X component and associated with the respective X account of the data subject. If the data subject clicks on one of the X buttons integrated on our website, then X assigns this information to the personal X user account of the data subject and stores the personal data.

X receives information via the X component that the data subject has visited our website, provided that the data subject is logged in on X at the time of the call-up to our website. This occurs regardless of whether the person clicks on the X component or not. If such a transmission of information to X is not desirable for the data subject, then he or she may prevent this by logging off from their X account before a call-up to our website is made.

The applicable data protection provisions of X may be accessed under https://x.com/en/privacy

18. Xing

On this website, the controller has integrated components of XING. XING is an Internet-based social network that enables users to connect with existing business contacts and to create new business contacts. The individual users can create a personal profile of themselves at XING. Companies may, e.g., create company profiles or publish jobs on XING.

The operating company of XING is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a XING component (XING plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding XING component of XING. Further information about the XING plug-in the may be accessed under https://dev.xing.com/plugins. During this technical procedure, XING gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on XING, XING detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-page of our Internet page was visited by the data subject. This information is collected through the XING component and associated with the respective XING account of the data subject. If the data subject clicks on the XING button integrated on our Internet site, e.g., the "Share"-button, then XING assigns this information to the personal XING user account of the data subject and stores the personal data.

XING receives information via the XING component that the data subject has visited our website, provided that the data subject is logged in at XING at the time of the call to our website. This occurs regardless of whether the person clicks on the XING component or not. If such a transmission of information to XING is not desirable for the data subject, then he or she can prevent this by logging off from their XING account before a call-up to our website is made.

The data protection provisions published by XING, which is available under https://www.xing.com/privacy, provide information on the collection, processing, and use of personal data by XING.

In addition, XING has published privacy notices for the XING share button under https://www.xing.com/app/share?op=data_protection.

19. Payment Method: Payment providers and processors

We use external payment processors and credit card issuers to offer payment options for our paid products.

The basis of our legitimate interest in using external payment processors is to give our customers an easy and secure way to pay.

The data processed and forwarded to the payment processors includes name, address, account number, credit card number, check digit and data associated with the transaction, such as date, invoice number and payment amount. Credit card and bank details are only stored with payment service providers. We only receive pseudo-transaction numbers, as well as confirmations and negative notifications for debits.

The applicable data protection regulations of our payment providers can be found on the following pages:

https://www.payone.com/DE-en/data-protection-regulations
https://www.americanexpress.com/us/content/legal-disclosures/privacy-center.html
https://www.visa.co.uk/privacy/
https://www.mastercard.us/en-us/about-mastercard/what-we-do/privacy.html

20. PayPal as a payment processor

On this website, the controller has integrated components of PayPal. PayPal is an online payment service provider.

Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal can also process virtual payments through credit cards when a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there are no classic account numbers.

PayPal makes it possible to trigger online payments to third parties or to receive payments. PayPal also accepts trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject chooses "PayPal" as the payment option in the online shop during the ordering process, we automatically transmit the data of the data subject to PayPal. By selecting this payment option, the data subject agrees to the transfer of personal data required for payment processing.

The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. The processing of the purchase contract also requires such personal data, which is in connection with the respective order.

The transmission of the data is aimed at payment processing and fraud prevention. The controller will transfer personal data to PayPal, in particular, if a legitimate interest in the transmission is given. The personal data exchanged between PayPal and the controller for the processing of the data will be transmitted by PayPal to economic credit agencies. This transmission is intended for identity and creditworthiness checks.

PayPal will, if necessary, pass on personal data to affiliates and service providers or subcontractors to the extent that this is necessary to fulfill contractual obligations or for data to be processed in the order.

The data subject has the possibility to revoke consent for the handling of personal data at any time from PayPal. A revocation shall not have any effect on personal data which must be processed, used or transmitted in accordance with (contractual) payment processing.

The applicable data protection provisions of PayPal may be retrieved under https://www.paypal.com/us/webapps/mpp/ua/privacy-full.

21. Front

We use Front's service for our support chat and for processing support requests that come via email, phone, comments, and ratings. The service is provided by FrontApp, Inc. 525 Brannan St, 300, San Francisco, CA 94107.

Email and user data that are submitted during registration are transferred to a Front server in the USA. In the case of non-registered users, a pseudonym is automatically generated to identify users in the chat. For both usage types, the IP and current URL will be transmitted to help users more effectively.

Front uses this information to provide a platform for our support that enables us to process customer inquiries. Front does not use the data of our recipients to contact them or disclose the data to third parties.

Data processing is based on your consent (Article 6(1)(a) GDPR). Front is an essential part of our offer, an opt-out is not possible because parts of our service are no longer usable without Front.

You will find data privacy information of FrontApp, Inc. here: https://frontapp.com/privacy-policy

FrontApp, Inc. is certified under the EU-US Data Privacy Framework: https://www.dataprivacyframework.gov/s/participant/a2zt0000000TOmXAAW

22. ActiveCampaign

We use the service of ActiveCampaign in particular sending e-mail to clients. The service is provided by ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, USA.

The e-mail and user data provided during registration are transferred to an ActiveCampaign server in the USA. ActiveCampaign uses this information to send and receive emails on our behalf. ActiveCampaign does not use our recipients' information to contact them or share it with third parties.

We also use a website tracking function provided by ActiveCampaign. This feature tracks visits to our website and links those page views to contact information. Page views and IP addresses are stored. Website tracking is used to determine which web pages a registered user visits to create segments that we use to send targeted emails to users to help them use Seobility properly.

Data processing is based on your consent (Article 6(1)(a) GDPR). You can revoke this consent at any time. A corresponding link to unsubscribe can be found in every e-mail sent by ActiveCampaign. The legality of the data processing operations already carried out remains unaffected by the revocation.

ActiveCampaign, LLC Privacy Notice can be found at: https://www.activecampaign.com/legal/privacy-policy

ActiveCampaign, LLC is certified under the EU-US Data Privacy Framework: https://www.dataprivacyframework.gov/s/participant/a2zt0000000GnH6AAK

23. Usersnap

We use Usersnap by including the web snippet of Usersnap. Usersnap is a user feedback solution provided by Usersnap GmbH ("Usersnap"). Usersnap uses "cookies", which are text files placed on your computer, to help the solution to remember data already filled out and for handling your session. Some information about your use of the web application or website will be transmitted to and stored by Usersnap on servers in the European Union (EU).

Usersnap will store the following information based on your usage: Email address (if specified), screen resolution, screen size, IP address (can be deactivated), Geographical location (based on IP address) (can be deactivated), Time of visit, Used URL, Device type & browser version (based on the user agent string), DOM representation of the user to capture a screenshot and annotations of the users, Browser console log (if activated), All customized fields & attachments that the customer defines in the widgets. Usersnap will use this information to add context information to manually submitted feedback by users, for analysis of feedback items, and generated reports in the dashboard of Usersnap.

Usersnap may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Usersnap's behalf.

Usersnap will not associate your IP address with any other data held by Usersnap. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website.

By using this web application or website, you consent to the processing of data about you by Usersnap in the manner and for the purposes set out above.

For data-retention-related details, please see here: https://help.usersnap.com/docs/privacy-and-security-faq#how-long-is-the-data-retained-with-usersnap

24. Productfruits

We use Product Fruits for the onboarding of our customers. The provider is Product Fruits s.r.o., Rozdelovska 1999/7, 169 00 Prague 6, Czech Republic.

The provider processes contact data (email addresses) and master data (e.g., usernames, addresses, organizations), as well as other identifiers or user characteristics, and the use of tours, checklists and other assistance and user feedback when submitting the feedback form in the EU.

The legal basis for processing is Article 6(1)(f) GDPR. We have a legitimate interest in executing the onboarding of our customers in a simple and inexpensive way.

The data will be deleted if the purpose of its collection no longer applies and there are no retention obligations to the contrary.

Further information can be found in the provider's privacy policy at: https://productfruits.com/policies/privacy

25. Userlane

In providing our services, we utilize Userlane, a third-party data processor, to assist in delivering user guidance and support. Userlane processes personal data such as browser type and version, time zone and language settings of the user, etc. under our instruction and exclusively for the purposes of enhancing the user experience.

For more information about how Userlane handles personal data, please refer to their Privacy Policy: https://www.userlane.com/privacy-policy and Data Processing Agreement: https://www.userlane.com/dpa

7. International Data Transfers

To provide our services efficiently, we sometimes engage third‐party service providers whose processing facilities may be located outside the European Economic Area (EEA). In these cases, we take all appropriate measures—including using the EU-based server options where available and implementing standard contractual clauses—to ensure an adequate level of data protection.

Where technically possible, we configure our services so that data remains within the EU. For example, providers such as Cloudflare, Mixpanel, Google Tag Manager, Google Fonts, Akismet, Gravatar, and Xing offer EU‑based server options, and we use these when available. However, for certain services the international transfer of data may be necessary. These include, but may not be limited to:

- Google Services: Google ReCaptcha, Google Maps, Google Analytics (with anonymization enabled), Google Remarketing, and Google Ads.
- Other Advertising Platforms: Bing Ads, Meta Pixel and related Facebook platforms, LinkedIn, and X.
- Specialized Tools and Widgets: Post Affiliate Pro, Front, ActiveCampaign, Usersnap, Productfruits, and Userlane.
- Payment Processing: Our payment methods involve third-party payment providers and processors (e.g. PayPal), which may process data internationally.

In each instance where data is transferred outside the EEA, we have ensured that adequate safeguards are in place as required by applicable data protection laws. Should there be any changes to the locations or legal bases of these data transfers, we will update this section accordingly.

8. Security Measures

As the controller, the seobility GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g., by telephone.

9. Changes to This Privacy Policy

We reserve the right to modify this privacy policy at any time. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

How We Will Notify You of Changes

For significant changes: We will email our registered users at least 30 days before the changes take effect.

For minor changes: Updates will be posted on this page with a revised "Last updated" date.

What Constitutes a Material Change

Examples:

Changes to how we collect, use, or share personal data
Material Change: Significant changes, such as introducing new categories of data collection or sharing sensitive data with entirely new third parties.
Minor Change: Updates that clarify existing practices without altering the scope or purpose of data collection or sharing.

Changes to which third parties have access to your data
Material Change: Adding new third parties with access to sensitive personal data or significantly expanding their role.
Minor Change: Replacing a vendor with another that provides a similar service under similar terms.

Changes to your rights regarding your personal data
Material Change: Reducing users' rights (e.g., removing the ability to request data deletion).
Minor Change: Clarifications or procedural updates that don't affect users' substantive rights.

Changes to our security measures
Material Change: Removing critical security safeguards or implementing measures that could increase risks for users.
Minor Change: Enhancements or routine updates to improve security without reducing protection.

Changes to how we handle data retention
Material Change: Extending retention periods significantly or introducing new retention policies for sensitive data.
Minor Change: Adjustments that align with legal requirements or improve efficiency without impacting user privacy.

Contact Us For Privacy Concerns

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact our Data Protection team:

Data Protection Officer
intersoft consulting services AG
Represented by Dr. Alina Weskamp-Nordmann

Contact: DSB-SaaS.Group@intersoft-consulting.de
Beim Strohhause 17, 20097 Hamburg
https://www.intersoft-consulting.de/

When contacting us regarding personal data matters, please include:

- Your full name
- Your contact information
- The nature of your request
- Any relevant details that could help us assist you

We will respond to your request as soon as possible and within the timeframe specified by applicable data protection laws.